Examining The Pre-Superbowl Facebook Effect

Nick O'Neill from Allfacebook post an article right before Superbowl, to examine the effects of Superbowl on the Facebook Pages of the participating teams and some of the players.

It is interesting to take a look at some of the related Facebook Pages as the site has become a good measure of societal trends.

Both teams’ Facebook Pages had comparable fan bases the day before they won their respective championships. However the day after the championships, the Colts had added 30,000 fans while the New Orleans Saints added over 124,000 fans in the same day. While the rate of fan growth is not the most accurate predictor of game wins, it definitely is effective at showing a team’s popularity at any given moment.

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